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Celebrating the 20th anniversary of Reebok’s Pump Fury Series.


In celebration of the 20th anniversary of Reebok’s Pump Fury series, the brand has partnered with Singapore’s leading local brands Limited Edt and Hypethetic to redefine this icon.

Renowned sneaker retailer Limited Edt and clothing label Hypethetic were the only local labels selected for this collaboration due to their design forte in the cult fashion market in Singapore. The Limited Edt X Hypethetic X Reebok Instapump Fury 20th Anniversary sneakers is the tenth of 27 unique designs that Reebok will be releasing from partnerships with acclaimed designers from all over the world this year.


For this collaboration, Limited Edt appointed Joe Cher, a.k.a Twistedjoe, founder of the renowned clothing label sneaker customising collective Hypethetic, to give his artistic take on the Pump Fury classic.
Twistedjoe’s Instapump Fury rendition boasts Hypethetic’s signature colours and features style elements that are likened to the design of Limited Edt’s “Vault’ and “Chamber” boutique stores, which local sneakerheads or shoe enthusiasts dub as the “Temples for sneakers” in Singapore.

The ocean’s lethal Devil Ray served as the Joe’s inspiration for the pump’s mottled black and grey upper. With silver Reebok, Limited Edt and Hypethetic logos, two metallic silver stars representing the Fury’s 20-year legacy, a metallic chrome accent on the heel, and a blue inner lining, these rare pumps celebrate the well-loved Reebok Insta Pump Fury composure with an added sophisticated charm and a touch of “gangsta”.

Each pair will come with an individually numbered holographic box designed by art house WHALERABBIT. The exclusive shoe box is specially fabricated from polished translucent black acrylic, accented with a hexagonal holographic glow, and a magnetic lock with nickel-plated logos to boot. A special-edition not-for-sale t-shirt will also be given out with each purchase.


The Limited Edt X Hypethetic X Reebok Instapump Fury 20th Anniversary comes in US sizes 4 to 12 and will be sold exclusively at all Limited Edt stores island-wide from 15th March 2014 at S$249.00 nett.
Reebok’s Instapump Fury has and will continue to serve as a coveted canvas for future collaborations, and sneakerheads can look forward to seeing inimitable colourways and treatments from some of the world’s most distinguished artists and designers. The release of the next 20th anniversary design will be announced in April.


The Reebok Instapump Fury OG (1994)

Following their mega success with the Freestyle and the aerobics boom, Reebok faced the challenge of reinventing the brand as the 90s loomed. The inspiration came surprisingly not from within, but from Europe. When Reebok’s Paul Fireman invested in Ellesse, a ski boot with oversized brass fittings and a clunky air pump mechanism provided Reebok’s designers with the stimulus for an entirely new category of sneaker.
Paul Litchfield was the man challenged by Fireman to make the Pump concept work in a sneaker. The idea was easy to grasp and the no-two-feet-are-alike reasoning was logical. Pump would use inflatable chambers for a custom fit. Beyond performance, the notion of customisation, even at this basic inflate/deflate level, is hugely appealing to consumers on an aesthetic, and an interactive level. To encapsulate and brand this technology without it becoming too extraterrestrial was Litchfield’s challenge, not to mention bringing it in on a reasonable budget within an insanely short timeframe. It was far from easy. Stressful too. Teaming up with the Massachusetts-based Design Continuum in 1988 added additional expertise to the team. The biggest issue was keeping the air stable in the flexible film pouches. The solution finally came from a firm that made intravenous blood bags for use in the medical industry.
On November 24th 1989, The Pump finally hit the shelves. The basketball valve branding was instantly appealing and the $170 tag was sufficiently vast to confer aspirational status. It’s still a crazy price twenty years later, but remember, this was the 80s and bigger was infinitely better. Along with the Energy Return System (ERS) and Hexalite, the honeycomb padding apparently used in space shuttle seating, Reebok had a lock on futuristic tech that few in the industry could match. As the 90s dawned, Reebok excitedly welcomed consumers to a new decade with a fleet of Pumps built specifically for cross training, walking, running, tennis and even golf. But the original version known simply as The Pump – now more commonly known as the Bringback – was where it all started. For that reason alone, it deserves its place in the sneaker hall of fame.



About Reebok

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at http://www.reebok.com


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Mariah Carey revisits her classic, mid-to-late-’90s with You’re Mine (Eternal).

Mariah Carey has done it again with her latest single “You’re Mine (Eternal)”!

The mid-tempo tune, co-written and co-produced with Rodney Jerkins, is a breathless, throbbing quiet storm of a song that relies more on its hypnotic charm than Carey’s vocal pyrotechnics.  Instead, she’s fairly subdued throughout much of the song relying on a very deliberate delivery to draw in the listener. However, she picks up speed at the end and hits one of her trademark calling-all-dogs notes around the 3:22 mark.

Watch it!

The video was shot in January 2014 at the El Yunque National Forest in Puerto Rico by director Indrani. The clip shows Carey covered in glitter while singing in several parts of the Yunque rainforest in Puerto Rico, in addition to scenes of her swimming underwater while wearing an evening gown.

The clip also features Trey Songz seemingly portraying the lover in question who Carey is singing about. The song features Carey shown in a topless scene where the singer is seen perched in front of picturesque waterfalls and exotic greenery, doused in gold glitter, with sparkling butterfly wings on her bare back, and some serious cleavage. The singer Trey Songz is featured in a few topless scenes during the video as well.


If you listen to it, the track sounds like it could have come out in 1990 or 2000 or now in that neither she nor Jerkins felt compelled to put in any whiff of contemporary production, which is, quite honestly, refreshing. While Mimi of the ’00s was very fond of incorporating hip-hop into the mix, she doesn’t do that here. Thank God she revisits her classic, mid-to-late-’90s R&B form to give a romantic, slower jam that celebrates a love she never wants to end.

This is the type of track that made her one of the best-selling divas of her generation. It’s very much about her voice and pristine production, without all the added urban bells and whistles.

Christina Garibaldi of MTV called Carey’s vocal runs “impressive” and reminded her of “We Belong Together”. She said: “Mimi shows off her impressive range throughout the song, but it’s the note at the end of the track that is bound to leave her devoted Lambily not only mesmerized by her vocals, but yearning for more.”

Jason Lipshutz of Billboard commanded the overall production of the song and highlighted the last note Carey notched at the end of the song, complimenting the song as being a “breathy, enjoyably straightforward love ballad” while complimenting her last note calling it “inevitable”

Jamieson Cox of Time also compared the song to “We Belong Together”: “It’s a gaseous, fluffy ballad that feels like a direct descendent of the song that rang in her mid-career renaissance, 2005’s mega-hit ‘We Belong Together:’ plinking piano melodies, a typically fluttering Carey vocal take, and a very similar beat. Only time will tell if ‘You’re Mine (Eternal)’ can duplicate that song’s record-breaking success.

Jeff Benjamin of Fuse described Carey as the master on what she’s doing : “the new single is placed between the R&B and Pop sound that only Mariah knows how to do“. The writer also compared the production of the song to Touch My Body and Always Be My Baby and noted how impressive the last whistle “was”

Amy Sciarretto of PopCrush awarded the song a three stars out of possible five and compared the song to Carey music in the late 90’s and described Carey’s vocals by “soaring”: “Mariah Carey revisits her classic, mid-to-late-’90s R&B form with her new single ‘You’re Mine (Eternal),’ a romantic, slower jam that celebrates a love she never wants to end.[…]”That is, until the 3:20 mark. That’s when Carey goes for it, with one of her acrobatic vocal runs.”

That said, the song is a bit more dated than it is a throwback. It feels like she may have been trying to recapture the sound of her glory days since that formula has served her well, but her last few tracks haven’t gained as much traction at radio. ’90s nostalgia is rampant right now, so if Carey can take advantage of that, more power to her.

Could this get Carey back on the charts? Billboard thinks that this song will probably not going to fit in at Hot 100, but it could definitely see some love at Adult Contemporary and Adult R&B radio. Well, I’ll make sure to keep a close look out at that.


A remix featuring guest vocals by Trey Songz was also made available to download digitally alongside the release of the original solo version featuring only Carey in each territory. In an interview with MTV News, Carey praised Songz for his involvement on the song: “I love what he did to the song because I feel like he gave us a lot of different moments artistically … Most people can’t sing, rap, and have a sound that’s current yet also classic.”

A video for the remix version of the song was filmed on February 4, 2014 by director Chris Robinson. It premiered on BET’s “106 & Park” on Friday February 14, 2014.

Did you know? Mariah’s “You’re Mine” underwater swimming scenes were shot not far from where she shot “Honey.” Seeing Mariah in the water immediately brings to mind the sultry, unforgettable moment in that 1997 music video when she dove into a pool in a dress and stripped it off to reveal a chic nude bikini underneath. They need to rename that area the “Mariah Carey Swim District.”

“You’re Mine (Eternal),” will be on Carey’s much-delayed new album. Her new album will be coming out May 6, and is no longer called “The Art of Letting Go.” The singer expressed frustration over her album title leaking last year and as of now, the album remains untitled.

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If the holidays have left you sick at the sight of pineapple tarts and bak kwa and you’re wanting to amp up your fitness, Deezer is here to help! Top athletes n(and regular people like me) use music to enhance their performance, and researchers are now studying this phenomenon to understand how to fully harness its power.


Deezer spoke with Dr Costas Karageorghis, a leading sport psychologist from Brunel University in London, about how to maximise the beneficial effects of music for your workout. Dr Karageorghis has even made his own ultimate workout playlist on Deezer to get you started. Now there’s no excuse!


So can music really help us in the gym/workout?

His research demonstrates that music can be a tremendous supplement to exercise. For maximum impact the tempo and rhythmic pattern need to be targeted towards your movement rate and activity pattern. Music can benefit exercise particularly at low-to-moderate exercise intensities. It is less effective at high intensities, like during sprint cycling, because our brain struggles to process the sound – fatigue-related cues fight to dominate our attention.


Does different music work for particular types of exercise?

Weight lifting: Music that is fast, rhythmic, percussive or bass-driven is particularly good for psyching yourself up before a highly strenuous activity like lifting heavy weights.


Fast running: You need faster music for when you are training at a high intensity. Dance music of 130-140 bpm is ideal for very intense exercise.


Jogging, rowing, cycling: Our recent research has shown that the tempo range 125-140 bpm is ideal across the broad spectrum of exercise intensities when an individual makes no conscious effort to synchronise their movements to the rhythm (asynchronous music). A playlist should ideally contour your expected heart rate during a workout. If you are synchronising your movements with the music, the beats per minute need to match your intended movement rate, so it’s important to determine what this is likely to be and to select music accordingly.


What should we look for in a good workout playlist?

The music should possess a pleasing melody and harmony that improves your mood; the music should typically be in a major key. Music that promotes inspiring imagery or has strong personal associations can also be highly effective.


The musical rhythm (beat) should make you want to move; as well as having lyrics that contain positive affirmations of exercise such as “work your body”, “push it” or “run to the beat”.

Here is a playlist that I would recommend for the average gym goer, starting with three uplifting warm-up tracks and building up towards a tough cardio-type workout:


 Recommended Gym Deezer Playlist




Dr Costas Karageorghis has been a consultant psychologist to many leading athletes and is the author of InsideSport Psychology, a guide to strengthening mind and body for enhanced performance. Between 2007-10 Dr Karageorghis was the lead consultant for Run to the Beat, a unique running event featuring live and pre-recorded music to boost performance.

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14 Lessons We Can All Learn From “The Wolf of Wall Street”.

Act as if! Act as if you’re a wealthy man, rich already, and then you’ll surely become rich. Act as if you have unmatched confidence and then people will surely have confidence in you. Act as if you have unmatched experience and then people will follow your advice. And act as if you are already a tremendous success, and as sure as I stand here today – you will become successful.”  – Jordan Belfort


Both the book and the movie “The Wolf of Wall Street” contain many crazy, entertaining, and decadent stories. But beneath all the debauchery there are a number of key lessons that we can learn from the success of Jordan Belfort and Stratton Oakmont.

All good things must come to an end. What goes up must come down.

But, how did he really build it? Let’s look and ponder on some great insight into this motivated business man that will show you how Jordan Belfort was able to build a super pumped organization before it all came tumbling down.

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Loyal to your job?

A lot of the people we talk to about job-hoppers speak about them with great contempt. These people are described as failures, dysfunctional and inherently defective. They are further dismissed as bad hires with flawed personalities, destined to live out mediocre careers of limited potential.

We read a recent article on CNBC claiming that 87% of workers in Singapore expect to have new employers within the next 12 months. We are pretty sure if you exclude those who are on work passes, this number will edge even higher. Whichever way you look at it, this is a staggering figure.

However, we don’t necessarily think that this is a bad thing. Employers increasingly claim Singapore is a pampered and smothered nation, filled with lousy workers. Employees constantly complain about their bosses and their pay packets. Hence, there are more reasons than ever to have a mercenary-type mindset.


1. Loyalty does not pay, anymore

Loyalty to companies is an outdated ideology that does not work anymore. Workers often feel bereft of advancement opportunities as new hires come in to take positions above them that they feel they can fill. It is frustrating teaching new employees under your management how to do their job, it’s infinitely worse teaching your new manager on how he or she is suppose to do their job.

People increasingly see their hard work and overtime in under-paying jobs rewarded with bigger expectations of how they can contribute more. They are often passed up for promotions and given more work as their stints within the company increase. If they are unlucky (or lucky depending on how you see it), they get laid off during times of bad years.

Bosses prioritise loyalty to profit margins over employees in tough times. Gone are the days of roughing it out together or getting a golden handshake after giving your best years to an employer. Even companies like SingTel are finding ways to terminate long serving staff with more creative ways to offer minimal gratitude. Read this article on how workers were “moved” to a Chinese business partner. We can’t afford a legal team so we will just leave you to decide on what this move actually means.

Progressively, bosses are moving towards hiring contract staff that do not get any work benefits and are treated like second-class employees in their own companies. So why should employees show loyalty in return? It makes more sense to show yourself some loyalty, to go after jobs that you want, that pays a fair salary that commensurate with the high cost of living in Singapore and not the salary asked from workers in other Asian countries. To get a job where you can actually spend time with your partner, your children and your parents.

Most importantly, get a job where your bosses actually appreciate having you in the team.

There are also the delusional bosses who think they run the best companies in the world, and that you should be thankful for the opportunity to work for their company. They think they are creating jobs for the local economy while hiring the maximum number of foreigners they are legally allowed to. They’re also out of touch with young people and make remarks that sink morale in every member of their staff.

Under these bosses, you get no job satisfaction; and you actually get annoyed a lot, and feel claustrophobic even with your Marina Bay view at the desk of your 27th floor office.


2. Job hoppers are go-getters, quite a few of them

Being a job-hopper comes with many perks. You’ve acquired a quick wit after being put into many background cross-examinations by potential employers. You’re always learning fresh things and meeting new people. You feel reassured when you meet your school mates who are still stuck in the same old job with the same lousy work terms after four years of selling their souls and putting in hours of unpaid overtime at their company, which is also, coincidentally, the company they hate the most in this world.

People who are willing to switch up jobs just when it gets comfortable are risk-takers and go-getters. Bosses should want them in their teams. Rather than getting someone who doesn’t mind being stagnated in life, isn’t it better to get a person who wants to constantly be forward moving in his or her career? Wouldn’t you want that type of personality in your company? Someone who takes initiative in his or her life. Or as what we like to call them: outstanding workers.


3. Generation Y workers – chasing dreams, and having strength

Another reason why more and more workers are staying in jobs for shorter and shorter durations are because young people are not afraid to chase their dreams now. The younger generation wants more than just well paying and stable jobs, they want jobs they enjoy.

They also want jobs where they learn, become better workers, meet new people, work in dynamic projects and the rest on the list. Gen Y workers grew up having it all, and want more. This may appear as a demanding trait but it should not be seen as a flaw. Instead it’s having the strength and character to reach for your dream, and when a worker has that kind of ambition, he or she will put in their best effort in everything they do.

Bosses should strive to have such ambitious workers (outstanding workers) because these are people who will want to challenge themselves and how work is traditionally done. So don’t tell them to accept the same old HR policies that have been in place for the past 20 years, because all they really want to do is to make it better. Be it at your company (ideally), or elsewhere.

They want their work to be an experience of self-fulfillment over the traditional role of money worshipping. That’s not to mean they’re any less committed, they want to have the freedom to do the best job they can instead of committing their working lives to be “yes”-men to please their bosses and be subservient to them. Good bosses will know the difference.


4. Nature of the times we live in

This is perhaps the only reason where strength of character doesn’t come to the fore in the short life span of a worker being in a job.

In modern times, more and more people are being offered contract jobs doing very specific roles that do not have shelf lives beyond their contract period. It does not guarantee a permanent job, and workers are left to find new employment after their contracts. This takes us back to the “Loyalty does not pay” point earlier.

We are also living in a time that is good for Asia, and where unemployment is vastly lower than in Europe or the USA. The unemployment rate in Singapore is at 1.8% right now, so the current generation does not feel as blessed to have a job as much as our parents or grandparents did, or even fellow workers in Europe and America.

Gen Y workers here want more than jobs and careers, they want passion and fulfillment in their jobs and careers.



All that said, the modern worker must remain relevant, resourceful and effective. Because of their long resumes, hirers have some validity in questioning their commitment. They must avoid falling into the trap of being considered as a difficult person to work with, or someone who has shoddy work attitude.

Also, logically, as a boss, you will resist filling your entire staff with people who are “flight risks”. Sure a couple of mavericks littered here and there could work wonders, but the dangers of high attrition rates at the office can have negative impacts on morale, office stability and consistency of work.

There are many positives and some persisting negative in being a standout job-hopper, and bosses should start seeing the benefits of having such employees as well. These worldly workers could turn out to be better hirers for their employers with their broad based experience, various skillsets, familiarity with the industry, its challenges and inner workings as well as the network of people they know. And relevant bosses will be able to tap into these reservoirs of insight to get the best out of this new breed of highly driven workers instead of always bemoaning the job-hopping culture and constantly critisising such people.


Article courtesy of: Dinesh Dayani, dollarsandsense.sg