Corona is betting that young adults want to see their faces tower over New York City’s Times Square; in order to make it happen though, the Mexican beer is turning to Facebook.
Grupo Modelo, the company behind the popular Mexican beer, has launched a campaign to promote Corona Light to the young adult crowd. It will contain traditional media advertising, but it’s also placingFacebook front-and-center in its efforts to become the “most liked light beer in America.”
Here’s how it works: you “like” the Corona Light Facebook page. Once you do that, you get access to the Times Square app, which will let you upload a photo (at least 500×500) for use in a billboard the company will be running from November 8 to December 6. There will even be pictures from the other side of the square showing what your face looks like hovering over the crowds of people that traverse Times Square every day.
This campaign, while simple, seems like an extremely smart move on Corona’s part. Not only does it get the benefit of a Times Square ad, but it gets thousands of people to “like” Corona Light’s Facebook page, where the company can deliver even more marketing messages and news about its beers. Not only that, but we bet there will be a lot of happy people who share their moment in Times Square with their friends, complete with Corona’s advertising.
Now if only liking their Facebook page resulted in free beer.
See a familiar handsome face?